What does a red car say about a man?
What Does Your Car Color Say About You?
Most of us look at cars as more than mere transportation; they’re also an extension of our personalities. Whether we want a small and sporty car that screams “fun!” or a four-door sedan that gives off an air of luxury and professionalism, there’s something that draws each of us to certain cars.
It’s not just the style and design of cars that catch our eye and interest – color plays a tremendous role in how much we like certain vehicles. It’s not just what that color means to us. Psychologically, whether we consciously realize it or not, we choose the color of our car to send a message to others.
“People want to be seen in something that’s indicative of their personality,” explains Nancy Lockhart, color marketing manager with Axalta Coating Systems. The Detroit company provides custom color for automotive manufacturers, and has tracked color car trends since 1953. The company releases an annual report on the most popular car colors as defined by region.
There are a lot of things that drive the popularity of certain car colors, Lockhart says. “When small cars are popular, that drives color change. The age of the buyer, the amount of money they have to spend, even global events like the environmental movement all affect the colors that people want on their cars.”
For example, when it comes to luxury cars and SUVs, black has a slight edge over white. However, for non-luxury SUVs and trucks, white vehicles are more popular than their black counterparts by 13 percent.
Overall, white is clearly the most popular car color, and has maintained the top spot in North America since 2007.
According to color consultant Leatrice Eiseman, here’s what some of the most popular car colors say about your personality – and why they might appeal to you:
White: With the introduction of pearlized paint, white cars entered a whole new dimension, Lockhart says. Today, white exudes a sense of freshness and cleanliness with a high-tech but elegant feel, and its owners are likely to be tidy and techie as well.
Black: There’s no such thing as basic black these days, and today’s black car is definitely a power ride. Black cars appeal to our sense of elegance and empowerment.
Red: No other region in the world likes red cars more than North America. Whether it’s the fabled Little Red Corvette or a little red Smart car, this color is dynamic and eye-catching, and those who own red cars are typically outgoing and energetic.
Blue: Blue hues run the gamut, and so do the people who own them. Lighter blues reflect a sense of calm and coolness, while dark blues speak to being more confident, powerful and in control.
Orange: It’s hard to miss a bright orange car driving down the road – and their drivers wouldn’t want it any other way. Orange cars, like their drivers, are unique and often stand out from those around them.
Silver and gray: Although born from the same family, these two colors are different – and they appeal to different types of drivers. Silver’s distinctive shimmer speaks to all things high-tech and sophisticated, while gray is its more practical, sober sibling.
Yellow: Have you ever seen a yellow car that didn’t look fun? Chances are, no. Yellow cars project a sense of joy and adventure, and it’s a safe bet that their owners are enjoying the ride, no matter where it takes them.
Want to make sure the color of your ride shines bright? Check out these 5 Car Cleaning Hacks that will help your car look its very best.
What does a red car say about a man?
Color has fascinated man ever since the dawn of time. And if you work with light then you also work with color. Bright white light is a mix of every conceivable color – we know that because we can break it down into its constituent components. Different colors have different historic significance, they arouse emotions, they attract attention, and they can blend into the background. When you buy a car and insist on a particular color you are being guided by a gut feeling. Unless your car is one of those dark blue station wagons which is nothing more than a workhorse and is supposed to be sober and timeless to maintain a high resale value, then we have some “colorful” insights for you. They are not scientific and don’t apply to everyone, but perhaps you recognize yourself or your friends in these descriptions. Today we’ll look at RED cars.
Red! Rosso! Rouge!
When a bull sees red he goes wild. That’s actually not true. Bulls are more or less color-blind and simply react to the toreadors waving their capes around. But this misconception says a lot about our relationship with the color red. Red stands for action, energy and spirit. Hardly surprising, then, that most Ferraris are red, and that the sleekest, fastest Alfa Romeos tend to be ordered in red. Red is a signal color and stands for danger. Traffic lights are red. Brake lights are red. Alarm buttons are red. It’s said that people who dress in red have an iron will, great determination and perseverance. OK, so far who do you know who drives a red car and fits that description?
Let’s get sensual.
Red is also stimulating. Its strong influence on our vegetative nervous system has been proven. Our metabolism and appetite are boosted by the color red. Red like fire! Even though fire is dangerous it gives us warmth and comfort. Red stands for passion, sensuality, and a conscious desire to experience life in full. That can all be wonderfully applied to many sports cars and, with a bit of imagination, also to any “normal” car. While red was a normal color for new cars 30 years ago it virtually disappeared in the 1990s and 2000s. It’s now enjoying a renaissance, which begs the question: are buyers of new cars now more emotional, more sensual?
Red stands out.
As the colors of cars in 1990 became more and more extravagant, fire trucks and ambulances had to follow suit and be painted in colors that were even “crasser” otherwise they wouldn’t stand out among other vehicles. A fire truck now isn’t just red. It’s more of a screaming neon. But red still catches the eye among all the black, dark blue and silver corporate cars. Be courageous. Choose red. Were you aware of all the properties of this color? Are you a “red” person? Or do you know someone who would suit a red car? And when you look at your lovely reliable hatchback and ask yourself why it is (or isn’t) red, remember that red has always been the absolute favorite color of children of all ages. And for good reason. Red is anything but boring!
What does your car’s colour say about you? Car colour psychology
Does a black car really say that you’re better in bed?
The colour of your car could say a lot about your personality, and could even determine the style of your driving.
That’s the view of a leading car leasing company that finds that black cars are more likely to be in an accident, while their drivers claim to be better in bed.
Flexed.co.uk says that – on the other hand – silver cars are more likely to be bought by drivers with a more mature and less risk-taking outlook on life. Statistically, silver cars are the least likely to get into crashes.
“Colour psychology is a genuine discipline that studies people’s behaviour depending on colour preferences,” says Flexed.co.uk spokesperson Mark Hall, “And we think that the choice of your car’s colour is an extension of your personality.”
Flexed.co.uk make this claim after asking over 1550 drivers of new cars which colour they chose and why.
“We found that people who were buying or leasing executive cars preferred black because they thought it befitted their status,” Hall said. “And that’s why you see so many business types driving black BMWs and Audis.”
Flexed also said that white is also a popular colour for new cars because people said that they wanted to show that they have good taste and live a modern lifestyle. “White is clearly a choice for people who want to say ‘Look at me and my new car!’,” says Hall, “and there’s nothing wrong with that”.
Colour is the factor that new car buyers take the longest over when purchasing their new vehicle, Hall says. “Of all the options the new owner is faced with, this is the one that clearly causes the most stress. We’ve seen couples falling out over choice of colour – it’s a battle of wills.”
According to colour psychologists who have studied car colours and their drivers:
• Black: Dangerous, rebellious. Black cars are far and away more likely to be involved in an accident and a road rage incident. However, black is also used to denote power, which is why it is a popular choice in executive cars. They also claim to be better in bed.
• White: Modern and tasteful. White is the most popular colour for new cars as it shows a driver’s desire to have the latest products. Apple products reflect the same desire. Most likely colour for a family car.
• Red: Extrovert drivers choose a red car. They’re also more likely to drive faster thinking the colour makes them more visible, giving them a false sense of security. Likely to be angry behind the wheel.
• Blue: Happy and confident. Blue car drivers are more likely to let you out at a road junction
• Silver: Safer, more mature. Silver is the car least likely to be involved in a car accident and use less petrol
• Brown: Dull, introverted, doesn’t want to stand out from the crowd. More likely to be the victim of an accident
• Green: Unfashionable, don’t care what people think. People have stopped buying green cars to show off their green credentials. It’s now seen as a colour of rebellion. Green drivers are least likely to let you out at a road junction.
• Blue and white: You’re a police officer.
Flexed says that while these are not hard and fast rules, there is circumstantial evidence that driver’s behaviour can actually change in different colour vehicles. “Put an executive driver into a silver car and see them slow down by 20 mph. Your surroundings define how you behave.”
There is one claim that is yet to hold any water, according to Flexed.co.uk.
“We’re yet to find any proof of the fact that drivers of black cars are better in bed,” says Hall.
“It could be that they’re liars as well as dangerous and rebellious.”
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