What Kia stand for?
What Kia stand for?
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With its new Rs 800 million Logistics Centre in Malabe as the hub for a network of owned subsidiaries and franchised satellite sales, service and spare parts outlets, the new operational structure is designed to drive a new phase of growth for KIA , one of the most popular automobile brands in the country, he said.
KIA has the Power to Surprise and the 4 year or 100,000 KM warranty has come like a pleasant surprise for Pakistani consumers and the response to Sportage booking is a promising sign for KIA .
Longley Park KIA had yet another record year in 2018 with again sales of over 1,000 vehicles to local customers.
[beaucoup moins que]Depuis son lancement, le Kia Soul est un veritable pionnier pour Kia et pour le marche dans son ensemble.
Re-launched as part of the Ayala Group’s automotive portfolio last January, Kia Philippines has already unveiled three new vehicle models for this year.
Cliff Johnson, managing director at Loughborough Kia , said: «We had a really successful 2018 at our dealership.
According to Kia Motors, it has halted job offers at its multiple plants across the country.
«I am honored to congratulate you, celebrating the historical relaunch of the Kia brand in the Philippines.
The new Soluto joins the familiar Kia Philippines’ roster of vehicles, the trendy sub-compact hatchback Picanto and Rio, the technology-laden Sportage SUV, the powerful yet comfortable Sorento SUV, the versatile and spacious Grand Carnival MPV, and dependable workhorse K2500.
Over the past 18 years, Kia ‘s courtesy fleet has clocked up millions of kilometers in tens of thousands of journeys transporting tennis players and match officials in comfort and safety.
In terms of number of units, Kia Philippines aims to sell ‘north of 10,000’ by next year, potentially replicating the record-high volume eked out by the brand in 2015 which was then achieved after 15 years of brand-building, Aligada said.
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- Ki10 Error Free Reciprocal Micro Interconnect over Tty
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All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.
Kia Motors Corp. history, profile and history video
Kia Motors Corp. engages in the manufacture and sale of motor vehicles. It operates through the following segment: Passenger Cars, Recreational Vehicles and Commercial Vehicles. The PC segment provides products such as Picanto, Rio 4-door, Rio 5-door and Soul. The RV segment provides products such as Carnival, Sedona, Sportage and Sorento. The CV segment provides products such as K2700, Strong, 3000S, 2500TCI and K4000G. The company was founded on December 11, 1944 and is headquartered in Seoul, South Korea. “
“Kia Motors History
According to Kia Motors, the name “Kia” derives from the Sino-Korean words ki (“to come out”) and a (which stands for Asia), it is roughly translated as “arise or come up out of Asia” or “rising out of Asia”.
South Korea’s oldest car company, Kia was founded on June 9, 1944 as a manufacturer of steel tubing and bicycle parts by hand – and has operated as one of the country’s Chaebols since then. In 1951 Kia began building complete bicycles. In 1952, Kia changed its name from Kyungsung Precision Industry, and later built motorcycles (starting in 1957), trucks (1962) and cars (1974). The company opened its first integrated automotive assembly plant in 1973, the Sohari Plant. Kia built the small Brisarange of cars until 1981, when production came to an end after the new military dictator Chun Doo-hwan enforced industry consolidation, meaning Kia had to give up passenger cars and focus entirely on light trucks.
Starting in 1986 (when only 26 cars were manufactured, followed by over 95,000 the next year), Kia rejoined the automobile industry in partnership with Ford. Kia produced several Mazda-derived vehicles for both domestic sales in South Korea and for export into other countries. These models included the Kia Pride, based on the Mazda 121, and the Avella, which were sold in North America and Australasia as the Ford Festiva and Ford Aspire.
In 1992, Kia Motors America was incorporated in the United States. The first Kia-branded vehicles in the United States were sold from four dealerships in Portland, Oregon in February 1994. Since then, Kia expanded methodically one region at a time. Dealers in 1994 sold the Sephia, and a few years later the United States line expanded with the addition of the Sportage. By 1995, there existed over one hundred Kia dealerships across thirty states, selling a record 24,740 automobiles.
However, during the Asian financial crisis, Kia declared bankruptcy in 1997; in 1998 Hyundai Motor Company acquired 51% of the company outbidding Ford Motor Company which had owned an interest in Kia Motors since 1986. After subsequent divestments, Hyundai Motor Company owns less than 50% of the company.
Since 2005, Kia has focused on the European market and has identified design as its “core future growth engine”—leading to the hiring of Peter Schreyer in 2006 as Chief Design Officer and his subsequent creation of a new corporate grille known as the ‘Tiger Nose’.
In October 2006, Kia Motors America broke ground for Kia Motors Manufacturing Georgia in West Point, Georgia, representing a $1 billion USD investment for the company. Kia Motors Manufacturing Georgia opened in February 2010, after Kia recorded its 15th consecutive year of increased U.S. market share.”
*Information from Forbes.com and Wikipedia.org
**Video published on YouTube by “Marsh Kia Exeter“
Why is Kia Called Kia?
How does a hamster sell a car? The answer can be found in Kia’s ‘Power to Surprise’ ad.
Kia’s humble history dates back to 1944. Founder Kim Chul Ho was born in Korea in 1905. As a teenager, he moved to Japan and worked in a steel mill. Later, he set up a business making nuts and bolts for bicycles in Osaka. Kim returned to Korea in 1944 and founded Kyungsung Precision Industry to manufacture bicycle parts and steel tubing. One year later, the company set up a factory outside of Seoul and became Kia.
Kia proudly introduced the first Korean-made bicycle in 1952. Materials were in short supply during the war. This did not deter Mr. Kim. He used oil drums and wire rope when steel was not available. Demand for bicycles increased after the Armistice Agreement and the bicycle company took the new name Samchuly.
Mr. Kim’s vision went beyond bicycles. Kia produced South Korea’s first motorcycle in 1961 and small trucks followed. Mr. Kim died in 1973, one year before Kia released their first compact car, the Kia Brisa.
Why is it Called Kia?
Contrary to common thought, Kia is not an acronym. Kyungsung Precision Industry took the aspirational name ‘Kia’ from Chinese-Korean characters. Ki “起” means “to rise, stand or awake” and A “亚” refers to Asia. So, in Korean, the name Kia means “to rise out of Asia.” Kia’s early logos show a geometric K with a curved wave across the top. Otherwise, the logo has remained consistent since 1994 – with block capital letters spelling KIA in English surrounded by an oval. Interestingly enough, KIA cars sold in Korea have a different logo.
Kia cars were first sold in America in 1994. They made headway as an inexpensive option with a high warranty value. However, they faced serious reliability and durability challenges. A few years later, the Asian economic crisis devastated Kia. In 1997 Korean automaker Hyundai won the auction (and beat out Daewoo Motor Company) to acquire Kia Motors Corporation.
The New Kia
Within 10 years, Kia would rise again. To succeed, the company had to improve their ratings, reputation, and become distinctive in their own right. In 2004, Kia initiated a complete overhaul. For design matters, they hired Chief Designers Peter Schreyer from Volkswagen and Tom Kerns from Cadillac. The entire Kia line was redesigned top to bottom and they adopted “The Power to Surprise” as their new slogan.
Schreyer led a full on design revamp. The grill got a distinctive makeover known as the ‘tiger nose.’ Added to their new ‘simplicity of the straight line’ design philosophy, major engineering advances, and worldwide critical acclaim – the new Kia had arrived. Another big milestone for Kia was the introduction of the Kia Soul, a car with personality. Kia struck gold with David & Goliath, a Los Angeles-based Ad Company in 2009. A series of ads featuring hamsters introduced the Kia Soul with tagline, “a new way to roll.”
The award winning ads, backed with “Do What You Do” by Marz and The Black Sheep’s “The Choice is Yours” have had millions of views. Kia launched the new Soul Turbo in 2017 with a baby hamster keeping pace to Motorhead.
From bicycle parts to over 3.3 million vehicles sold worldwide. Today, Kia is one of the ten most awarded brands by Kelly Blue Book for 2017. Kia continues to be headquartered in Seoul with 14 manufacturing facilities in 5 countries, including a large plant in West Point, Georgia. We hope you enjoyed the naming story behind Kia’s brand name! Tell us, have you noticed the tiger nose? Do you have a favorite Kia hamster commercial? Let us know in the comments below!
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
